LIG made its presence felt at the Jamaica Auto Show 2025 as a premium option for light and heavy-duty parts amid sleek rides and cutting-edge automotive innovations. Often mistaken solely as a truck parts supplier, LIG seized this opportunity to showcase the breadth of its offerings. Their display featured a variety of products, including car care items, lubricants, and oils, highlighting our commitment to serving a diverse automotive clientele. With a 30% discount on all items, our top sellers for the day included Purple Blaster, Injector Cleaner, Tire Shine, and premium oils such as 10W30, 5W40 and 15W40 underscoring the demand for our quality products.
The LIG booth featured an impressive turbo display, showcasing brands such as PAI, Master Power, and BorgWarner. These turbochargers are compatible with a range of truck brands, including Cummins, Navistar, Mack, and Volvo, drawing in enthusiasts eager to explore high-performance components. Out of the sea of options, LIG promoters stole the show handing out coupons for customers to redeem in store and waving signs guiding patrons upstairs to our booth. At the LIG Booth, experienced sales team provided exceptional customer service, engaging with visitors and attending to their automotive needs with professionalism and enthusiasm.
LIG, did not only focus on sales efforts; it was about redefining perceptions. Curiosity turned into clarity, and we left no doubt about who we are and what we offer. By engaging directly with attendees and demonstrating our comprehensive range, LIG reinforced its position as a supplier of lubricants, filters, additives and tools for cars, SUVs and trucks.
LIG's participation in the Jamaica Auto Show 2025 was a resounding success. The company effectively showcased its diverse product offerings, engaged with a wide audience, and solidified its nearly 60-year reputation as a comprehensive provider in the automotive industry, leaving customers in awe. LIG looks forward to continuing its service to customers with the same dedication and excellence demonstrated at the show.
For a visual recap of LIG's presence at the event, you can view our highlight video here
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Story By: Shamoy Spence, Internal Communications Specialist